From Dubai to the world — we create leagues, events, and experiences that excite.
To empower athletes, organizations, and communities through world-class sports solutions that drive excellence, growth, and global opportunities.
To be a global leader in shaping the future of sports — where talent, technology, and passion come together to create unforgettable experiences.
We are driven by integrity, innovation, and commitment — values that push us to elevate sports, empower talent, and deliver excellence in everything we do.
Headquartered in Dubai, WSG builds world-class sports properties with a global mindset.
From leagues to athlete programs to fan-first events, we combine experience, innovation, and precision to deliver projects that stand out.
We develop original leagues and sporting properties that attract fans, sponsors, and media globally.
Planning, logistics, media, sponsorship integration — we handle every detail to deliver flawless events.
Performance planning, contracts, media and branding — we allow athletes to focus on the game.
Contracts, agreements, and regulatory compliance — ensuring every project runs smoothly and safely.
Projects delivered with international operational quality.
From concept to execution, we manage it all.
Supporting talent while creating fan-first experiences.
Every project designed to grow and thrive globally.
The Asian Legends League brings together some of the most celebrated cricketing heroes from across the continent. This league delivers world-class competition, unforgettable match moments, and a nostalgic connection to the legends who shaped the game.
World’s Sports Group collaborates with international academies to expand advanced training programs.
A record-breaking attendance and global broadcast reach mark the success of this year’s tournament.
A cutting-edge data tool designed to enhance team performance and fan engagement.
If you’re planning a league, event, or partnership, our team is ready to help.
World Sports Group – Building leagues, events, and athlete pathways that elevate sport globally.
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